Apple: Fuzzy Feelings
Brand
Date
Nov 2023
Description
Apple’s holiday short, Fuzzy Feelings, channels a distinct seasonal narrative through a blend of live-action technique and stop-motion animation. Set within a meticulously crafted miniature village, the project leans into a nostalgic aesthetic, utilising atmospheric lighting and detailed set design to define its winter streetscape. Developed by agency TBWA Media Arts Lab Los Angeles with production by Hungry Man US, the film centres on a whimsical, narrative-driven holiday story. Passion Animation Studios handled the animation elements, which integrate the small-scale character figures into the snowy, cinematic environment.
Style
Horizontal, Cinematic, Minimalist, Nostalgic
Techniques
Animation
Industries
Event
Christmas
Background
Street
Context
Brand Film / Corporate Video
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