Apple: Flock
Brand
Date
Jul 2024
Description
The Apple 'Flock' campaign highlights a narrative-driven approach to product integration, focusing on the interplay between technology and physical spaces. Featuring a protagonist moving through a distinctively brutalist residential setting, the film utilizes clean live-action techniques to emphasize a sense of architectural tension. Developed in collaboration with agency TBWA Media Arts Lab Los Angeles and production house SMUGGLER, the piece leans into a cinematic aesthetic. The production benefits from specialized VFX work by Legacy FX, House of Parliament, and Trafik, alongside a focused sound design by Barking Owl and Model Citizen Creative.
Style
Horizontal, Cinematic, Clean
Industries
Color
Sky Blue
Nude / Sand
Background
Residential Building
Context
TVC / TV Commercial
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