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ProjectFlock

Apple Flock 2024

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Description

This video from Apple's Flock project captures a man walking purposefully across an outdoor modernist residential balcony while holding a smartphone and a briefcase. He wears a light blue button-down shirt and brown trousers. The setting features brutalist architectural elements with teal and red panels, balconies, and exterior security cameras mounted on the walls. As the man checks his phone, a security camera swivels and activates, establishing a tense, narrative tone. The natural lighting and muted color palette enhance the cinematic quality of the scene.