Apple: Escape From the Office
Brand
Date
Sep 2022
Description
In 'Escape From the Office,' Apple explores the pressures of modern professional life through a humorous, high-stakes lens. Set entirely within the confines of a car, the narrative centers on four colleagues navigating the friction of sudden office requirements. The commercial, produced by SMUGGLER with production services by The Lift, utilizes a live-action technique to ground the office-culture dynamic. WORK UK managed the post-production and VFX, integrating a smartwatch interface that punctuates the cinematic, raw visuals with time-sensitive alerts.
Style
Horizontal, Cinematic, Raw
Industries
Color
Charcoal
Navy
Background
Carpark
Context
TVC / TV Commercial
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