Brand
ProjectEscape From the Office
Apple Escape From the Office 2022
Associated creatives
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Description
This comedic commercial video for Apple's project Escape From the Office captures a tense moment inside a crowded car parked in an underground carpark. A group of four office workers sit together, expressing frustration about having to return to their desks on short notice. The driver, a woman in a blazer, listens anxiously as her colleagues complain and toss around ideas of starting their own company. The scene is shot from inside the vehicle with natural ambient lighting, highlighting the claustrophobic and relatable office-culture dynamic. Post-production seamlessly integrates a smartwatch interface displaying time-sensitive notifications, adding to the comedic and high-pressure narrative.
