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Apple: Earth - Shot On iPhone

Brand
Apple
Date

Mar 2023

Description

Apple’s latest entry in the Shot on iPhone campaign, titled Earth, explores the intersection of mobile cinematography and expansive natural landscapes. The project features a series of cinematic sequences ranging from mountainous terrain to reflective coastlines, emphasizing the technical capacity of the hardware to document grand environments. Produced in collaboration with TBWA Media Arts Lab Los Angeles and The Den Editorial, the work leans into a minimalist aesthetic. By utilizing drone footage and capturing the golden hour, the piece maintains a focus on natural light and high-contrast color palettes to define its visual tone.

Style

Horizontal, Cinematic, Minimalist, Golden Hour

Techniques

Natural light, Drone footage

Industries
Airlines
Background

Sunset Sky

Context

Advertising Campaign, Brand Film / Corporate Video

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