Logo
  • Home
  • ·Media
  • ·Earth Shot On iPhone Apple Campaign Video

Apple Earth - Shot On iPhone 2023

Associated creatives

Tags

Description

This video piece titled Earth from Apple's Shot On iPhone campaign showcases a cinematic sequence of vast natural landscapes, coastlines, and mountainous terrain accompanied by atmospheric narration. The visual composition moves through various global locations, capturing silhouetted figures against glowing sunsets, expansive mountain ranges with rainbows, and reflective waters. The grading presents natural color palettes with strong contrasts between illuminated skies and shadowed terrain. Created in collaboration with TBWA Media Arts Lab Los Angeles and The Den Editorial, the work highlights the capability of mobile cinematography in documenting grand scenery.