Apple: Dive
Brand
Date
Jul 2023
Description
This commercial for Apple, titled Dive, depicts a leisurely afternoon centered on a sun-drenched outdoor pool deck. The film focuses on an elderly man navigating his environment while interacting with a smartphone, capturing a relaxed, mid-day atmosphere. Produced by MJZ with post-production and visual effects from The Mill US, the spot leans into a cinematic aesthetic. The execution uses live-action technique and warm, retro-inspired grading to underscore the setting's leisurely pace.
Style
Horizontal, Cinematic, Warm
Industries
Color
Pure White
Background
Outdoor Pool
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.