Apple: Disruptive Displays
Brand
Date
Jul 2024
Description
Apple showcases its commitment to user browsing privacy in the Disruptive Displays campaign. The commercial uses a high-contrast aesthetic, featuring sharp white typography set against a stark black background to deliver a direct message regarding digital tracking. The creative production, led by agency TBWA Media Arts Lab Los Angeles and production company SMUGGLER, utilizes a mix of live-action technique and motion graphics. Post-production work was completed by Legacy FX, House of Parliament, and Trafik, with sound design and music provided by Barking Owl and Model Citizen Creative.
Style
Vertical, Commercial, Clean
Techniques
Motion Graphics
Industries
Color
Pure White
Jet Black
Background
Solid Colour
Context
TVC / TV Commercial
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