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Brand
Apple
ProjectDisruptive Displays

Apple Disruptive Displays 2024

Associated creatives

TBWA Media Arts Lab Los Angeles
TBWA Media Arts Lab Los AngelesAgency / Creative
SMUGGLER
SMUGGLERProduction
Legacy FX
Legacy FXPost Production / VFX
Rock Paper Scissors
Rock Paper Scissors
House of Parliament
House of ParliamentPost Production / VFX
Trafik
TrafikPost Production / VFX
Barking Owl
Barking OwlMusic / Sound
Model Citizen Creative
Model Citizen CreativeMusic / Sound

Tags

man holding documentman holding paperholding documentwhite text on black backgroundwhite textblack background

Description

This commercial video for Apple's Disruptive Displays project features a man holding a printed document with visible text above stark, bold white typography on a black background. The sequence transitions through messaging highlighting browsing privacy, incorporating the Safari logo and clean sans-serif text. The stark contrast between the white text and black backdrop emphasizes the campaign's digital tracking theme. Produced with SMUGGLER and post-production by Legacy FX, House of Parliament, and Trafik, the spot delivers a direct message about online data protection.