Apple: Cuts
Brand
Date
May 2026
Description
Apple explores dynamic movement and creative expression in its latest project, Cuts. This commercial film features a rapid sequence of performers set against theatrical, stylized backdrops, utilizing inventive transitions to link high-energy performances. Leaning into a vibrant, retro-inspired aesthetic, the work highlights a diverse range of artists through carefully composed vertical video. Production for the project was led by GREATERGOOD.
Style
Artistic, Vertical, Commercial, Saturated, Retro
Techniques
Slow motion
Industries
Color
Jet Black
Royal Blue
Crimson
Background
Set-dressed
Context
Social Media / Short Form Video
Associated creatives
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