Apple: Clip
Brand
Date
Apr 2024
Description
This commercial for Apple, titled 'Clip', serves as a focused look at aesthetic detailing within a production environment. The film utilizes a clean, live-action technique, centering on wardrobe elements such as dark denim, a studded belt, and layered tailoring. Produced with creative support from TBWA Media Arts Lab London, the project employs directional lighting to emphasize textile textures and hardware against a muted backdrop. The execution leans into a horizontal, minimalist visual language to showcase these specific design details.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Charcoal
Background
Coloured Seamless
Context
TVC / TV Commercial
Associated creatives
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