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Apple: Capture

Brand
Date

Oct 2024

Description

Capture, a cinematic campaign for Apple, constructs a series of atmospheric vignettes that navigate the intersection of human scale and cosmic wonder. Moving from terrestrial landscapes to the quiet expanse of space, the film utilizes high-contrast lighting to maintain a consistent tone across diverse environments. Produced by SMUGGLER, the project integrates live-action technique with 3D render and CGI elements to achieve its moody, futuristic aesthetic. The narrative follows a protagonist through stark, reflective settings, juxtaposed against a celestial backdrop, resulting in a polished and contemplative visual experience.

Style

Horizontal, Cinematic, Moody, Futuristic

Techniques

3D render / CGI

Color
Jet Black
Navy
Background

Night Sky

Context

Brand Film / Corporate Video

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