Apple: Call Me
Brand
Date
May 2023
Description
Apple explores the narrative of personal connection in the commercial titled Call Me. Featuring Timothée Chalamet, the spot focuses on a quiet, intimate exchange within a dimly lit private home theater environment. The production, created in collaboration with agency MAL, utilizes cinematic lighting to anchor the performance. The work relies on a live-action technique to build a mood-driven atmosphere, highlighting the interaction between Chalamet and his companion through controlled, low-key illumination.
Style
Horizontal, Cinematic, Moody, Clean
Industries
Color
Jet Black
Crimson
Background
Theatre
Context
TVC / TV Commercial
Associated creatives
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