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Apple: As Told By Us: Window Rock

Brand
Date

Sep 2022

Description

Apple’s As Told By Us: Window Rock is a short-form vertical film exploring indigenous heritage and community through a series of portraits. The work features individuals captured against the backdrop of natural sandstone arches and desert terrain, leaning into a cinematic aesthetic. Developed with creative support from TBWA Media Arts Lab Los Angeles, the project utilizes live-action technique to document subjects in bright daylight and sunset conditions. The cinematography integrates drone footage to capture the scale of the landscape, while clean typography emphasizes the storytelling elements across the visual narrative. Music and sound design for the project were provided by SoStereo.

Style

Vertical, Cinematic, Warm

Techniques

Natural light, Drone footage

Color
Crimson
Emerald
Pure White
Background

Mountain

Context

Advertising Campaign, Brand Film / Corporate Video

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