Apple: Apple Holiday: Bloopers, Shot on iPhone 17 Pro
Brand
Date
Nov 2025
Description
Apple’s latest holiday campaign, shot on the iPhone 17 Pro, leans into a comedic, behind-the-scenes narrative featuring a cast of animal puppets. The production captures a series of lighthearted outtakes, with squirrel and raccoon characters navigating the use of smartphones against a stylized, wintry backdrop. This commercial blends live-action technique with high-end CGI and 3D rendering to bring the puppets to life. With direction and creative oversight from TBWA Media Arts Lab Los Angeles and production by SMUGGLER, the project integrates professional post-production and VFX from Trafik and Untold Studios.
Style
Humorous, Vertical, Cinematic, Retro
Techniques
3D render / CGI
Industries
Background
Set-dressed
Context
Brand Film / Corporate Video
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