Apple: Apocalypse
Brand
Date
Aug 2023
Description
This commercial for Apple, titled 'Apocalypse,' presents a narrative set within a starkly minimalist, high-tech corporate facility. The film features two colleagues navigating a sterile, brightly lit environment defined by clean lines and architectural recessed lighting. Developed by TBWA Media Arts Lab Los Angeles, the project utilizes a cinematic, live-action technique to establish its aesthetic. Production was handled by MJZ, with post-production and visual effects provided by The Mill US and editorial support from Whitehouse Post - US.
Style
Horizontal, Cinematic, Clean
Industries
Color
Pure White
Medium Grey
Background
Hallway
Context
TVC / TV Commercial
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