Apple commissioned this performance video for the track 'Dirty Work' by K-pop group aespa, showcasing capabilities of the iPhone 16 Pro through a narrative-led production. The film leans into an atmospheric, industrial aesthetic, set within a garage environment that emphasises moody lighting and a cool, desaturated color grade.
Creative direction for the project was provided by TBWA\Media Arts Lab – Japan & Korea, with production by Liminal. Post-production and VFX were managed by Sleepwalker and electric colour. This live-action technique piece utilizes a cinematic visual language to frame the performance.
