Apple: aespa 'Dirty Work' Performance Video
Brand
Date
Jun 2025
Description
Apple commissioned this performance video for the track 'Dirty Work' by K-pop group aespa, showcasing capabilities of the iPhone 16 Pro through a narrative-led production. The film leans into an atmospheric, industrial aesthetic, set within a garage environment that emphasises moody lighting and a cool, desaturated color grade. Creative direction for the project was provided by TBWA\Media Arts Lab – Japan & Korea, with production by Liminal. Post-production and VFX were managed by Sleepwalker and electric colour. This live-action technique piece utilizes a cinematic visual language to frame the performance.
Style
Horizontal, Cinematic, Desaturated, Cool
Industries
Color
Charcoal
Jet Black
Background
Garage
Context
Brand Film / Corporate Video
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