Apple: A Gift for Mom

May 2025

Apple captures the nuances of early parenthood in the commercial "A Gift for Mom." The project centers on the personal testimony of Khulan Baasanjav, who shares reflections on the first year of raising her child. The film utilizes a documentary-led approach, blending intimate talking head interviews with domestic vignettes. Through a warm, clean aesthetic, the production highlights moments of connection alongside personal family keepsakes and home environments. Creative production was led by TBWA Media Arts Lab Los Angeles and PRETTYBIRD US, with post-production by Logan VFX. The project features sound and music composition by Model Citizen Creative, with additional contributions from CARTEL.

Documentary, Horizontal, Warm, Clean

Natural light

Living Room

TVC / TV Commercial, Brand Film / Corporate Video