Antonio Marras

Sep 2025

The Fall-Winter 2025 campaign for Antonio Marras serves as a masterclass in atmospheric storytelling, grounding the storied Italian fashion house in a narrative of solitary reflection and rugged naturalism. Under the evocative creative direction of Antonio Marras, the project leans into a cinematic aesthetic that feels both expansive and deeply intimate. Renowned photographer Branislav Simoncik captures this vision with a haunting precision, placing talent Sharon Stone at the center of a world defined by its quiet tension. The imagery makes striking use of natural light to articulate the intricate textures of the collection, set against the backdrop of a dark, choppy ocean and a distant, unforgiving coastline. By stripping away urban artifice, the campaign emphasizes a raw, moody sensibility where the movement of the water and the desaturated blue palette mirror the introspective nature of the garments. This fashion campaign eschews traditional high-gloss editorial polish in favor of a narrative-heavy approach that prioritizes mood over mere display. Every frame is carefully composed to highlight the interplay between the human figure and the vast, indifferent elements of the sea. Ultimately, the work stands as a cohesive testament to the brand's ability to evolve its identity through bold, evocative visuals that resonate well beyond the constraints of a typical seasonal fashion lookbook, cementing a sophisticated and lingering impression.

Horizontal, Cinematic, Moody

Natural light

Designer Fashion, Fashion