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Antonio Marras

Fall 2025 Ad Campaign
Date

Aug 2025

Description

For the Antonio Marras Fall 2025 ad campaign, the brand leans into a narrative of quiet coastal introspection, effectively blending high-fashion sensibilities with the rugged, historic charm of Alghero. Under the creative direction of Antonio Marras, the project manifests as a sophisticated editorial series that finds its soul in the juxtaposition of complex textile design and ancient masonry. Photographer Eric Michael Roy utilizes natural light to ground the collection in a soft, cinematic atmosphere, favoring an overcast sky that emphasizes the intricate textures of glen plaid suiting, olive utility jackets, and delicate floral embellishments. Starring Sharon Stone, the imagery creates a sense of serene poise as she navigates stone-walled ramparts and weathered seawalls, her presence anchoring the expansive, muted tones of the Mediterranean landscape. The campaign masterfully integrates lifestyle elements with a sharp commercial focus, where the models serve as sculptural figures against the backdrop of historic Italian coastal architecture. By prioritizing editorial minimalism and focusing on the tactile quality of the garments, the work avoids overt artifice, instead channeling a contemplative, European aesthetic. This collaboration with Gabriel Aubry and producer Leonardo Marras results in a series of portraits that feel simultaneously timeless and deeply contemporary, capturing the essence of a modern, sophisticated traveler defined by both their style and their environment.

Style

Lifestyle, Commercial, Editorial

Techniques

Natural light

Industries

Luxury Fashion Houses, Fashion

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