Antoinette Ferwerda: Brand Identity
Brand
Date
Aug 2021
Description
Antoinette Ferwerda’s brand identity project centers on a refined visual system that prioritizes minimalist graphic design and tactile material exploration. The collection of assets highlights a clean, sophisticated aesthetic, utilizing high-contrast studio compositions to showcase bespoke print materials and packaging. Featuring graphic design by Studio Sly and photography by Shelley Horan, the project leans into polished product presentation. Through the use of natural light and sharp directional lighting, the series emphasizes the interplay between matte surfaces, embossed typography, and reflective fabric backdrops, establishing a cohesive look for the brand identity.
Style
Commercial, Clean, Horizontal
Color
Cobalt
Context
E-commerce / Product
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