Animal Welfare League NSW
Fur You Feed 2
ProjectFur You Feed 2
Date
Mar 2026
Description
Animal Welfare League NSW presents Fur You Feed 2, a social-first campaign designed for mobile engagement. The project captures candid pet behavior through a live-action documentary lens, focusing on the spontaneous interactions of animals within a domestic environment. Produced with creative input from Saatchi & Saatchi Australia, the execution utilizes a vertical aspect ratio to optimize the viewing experience for social platforms. The content maintains a clean aesthetic, stripping away distractions to keep the focus on the subjects while incorporating integrated text overlays to drive adoption messaging.
Style
Documentary, Vertical, Clean
Color
Charcoal
Background
Bedroom
Context
Social Media / Short Form Video
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