Animal Welfare League NSW
Fur You Feed 1
ProjectFur You Feed 1
Date
Mar 2026
Description
Animal Welfare League NSW presents Fur You Feed 1, a social-first initiative focused on the organisation's adoption efforts. The project leans into a candid, lifestyle-oriented aesthetic, utilising vertical video formats tailored for mobile consumption. The creative execution relies on natural light and live-action techniques to capture a lighthearted moment of a golden retriever in transit. Developed alongside Saatchi & Saatchi Australia, Herd MSL, and Spark Foundry Australia, the content integrates social media UI overlays and promotional messaging to engage potential adopters.
Style
Lifestyle, Vertical, Warm
Techniques
Natural light
Industries
Charitable Organisations
Color
Camel
Jet Black
Background
Garage
Context
Social Media / Short Form Video
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