Amphico

Feb 2023

Amphico’s brand identity, developed by design studio How&How, establishes a visual system centered on biomimicry and sustainable material innovation. The project utilizes a minimalist aesthetic, pairing precise vector linework and grid-based layouts with organic imagery, including macro shots of lotus leaves and rugged mountain vistas. Across multiple motion graphics and digital interfaces, the identity shifts between clean, corporate typography and playful, data-driven animations. The design scheme leverages a diverse color palette—ranging from earthy terracotta to vibrant lime green—to categorize complex technical information and material performance metrics. This cohesive approach emphasizes the brand’s focus on circular technology through structural geometric axes and fluid motion design.

Horizontal, Commercial, Minimalist

Motion Graphics

Enterprise & B2B Software

Brand Film / Corporate Video