Elle Men China
Amico Geniale
Brand
ProjectAmico Geniale
Date
Sep 2026
Description
Amico Geniale is a fashion editorial series for Elle Men China, captured by photographer Xiuyu Chang. The project explores contemporary menswear through a lens of avant-garde styling and architectural simplicity, featuring models Cao Chang and Li Cheng Yuan. Executed across a variety of settings, the work leans into hard light and natural daylight to emphasize sharp silhouettes and textural contrast. The series oscillates between a clean, minimalist aesthetic and a high-contrast monochrome style, utilizing analogue film techniques and grainy grading to ground the fashion in a cinematic, documentary-inflected tone.
Style
Editorial, Vertical, Clean
Industries
Luxury Fashion Houses
Color
Jet Black
Context
Editorial
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