American Express "Sport are Always in Season" Advantage: Yours 2023
About
American Express highlights its US Open presence in this dynamic commercial titled 'Sport are Always in Season.' The film centers on the intersection of tennis culture and member benefits, capturing fan experiences from stadium seating to interactive displays.
Produced by Merman US with agency creative direction from 360i, the project leans into a lively, high-energy aesthetic. It utilizes a live-action technique to document lifestyle moments and tennis apparel, maintaining a clean, bright visual identity throughout the piece.