American Red Cross: Shelter Mom

Brand

Date

Nov 2024

Description

The American Red Cross presents 'Shelter Mom,' a campaign film focusing on disaster recovery and the human experience following a crisis. The narrative centers on a family navigating the aftermath of building destruction, emphasising the relief efforts supported by the organisation. Developed by BBDO North America and produced by One Free Play, the film utilises documentary-style framing to capture the emotional reality of the scene. The cinematography makes use of natural light and cinematic composition to maintain a grounded, observational tone throughout the piece. Post-production and finishing were handled by Arcade Edit NY and Coffee & TV US, with sound design and music provided by Supreme Music and Sound Lounge.

Style

Documentary, Horizontal, Cinematic, Clean

Techniques

Natural light

Industries

Charitable Organisations

Color

Camel

Crimson

Background

Construction Site

Context