American Red Cross: Packing

Nov 2025

The American Red Cross campaign titled Packing presents a series of narrative vignettes focused on the quiet, methodical process of preparation. The film follows various family members as they navigate residential interiors, gathering belongings and packing suitcases with a sense of deliberate urgency. Directed through a lens of observational realism, the project utilizes live-action framing to capture intimate moments between a young girl, a man, and teenagers as they Ready their gear. The visual language leans into a warm, cinematic aesthetic, supported by soft window light that emphasizes the domestic setting. The production was managed by One Free Play and Omnicom Production, with creative development led by BBDO Worldwide.

Horizontal, Cinematic, Warm

Bedroom

Advertising Campaign