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American Red Cross Shelter Mom 2024

About

This dramatic video campaign piece titled Shelter Mom for the American Red Cross depicts a family recovering after a disaster. A man in a brown hooded jacket and red shirt looks on as a woman embraces two children amidst the wreckage of a destroyed building. Sunlight filters through damaged trees overhead during daylight hours. The cinematography employs natural lighting and documentary-style framing to capture the emotional reunion. Post-production finishing includes realistic color grading and sound design.

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Background

Construction Site

Context

Advertising Campaign
Brand Film / Corporate Video