The American Red Cross campaign 'What's Your Type?' explores the intersection of everyday community life and the critical need for blood donation. Utilizing a live-action technique, the narrative shifts from the rhythmic, diverse energy of urban street life into the urgent, clinical reality of a hospital emergency room.
Developed by agencies BBDO New York and Energy BBDO, the project balances commercial clarity with a documentary-style approach. Production was managed by MJZ, with post-production and VFX services provided by Whitehouse Post and Coffee & TV US. The soundscape and music were composed by Human to bridge the transition between the vibrant public settings and the medical environment.
