American Red Cross: A Bloody Nightmare
Brand
Date
Jun 2023
Description
The American Red Cross engages with narrative suspense in A Bloody Nightmare, a public awareness campaign that utilizes a horror-themed lens to highlight urgent messaging. The project, produced with creative support from BBDO New York, leans into an atmospheric aesthetic to drive viewer engagement. Executed with cinematic precision, the live-action video centers on a high-tension interior sequence. Through the use of moody, low-key lighting and chiaroscuro techniques, the visuals establish a sense of unease within a residential setting. The film features sound design provided by duotone audio to round out the project's dramatic tone.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Background
Residential Building
Context
Brand Film / Corporate Video
Associated creatives
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