American Family Insurance Grati2ude Called Up 2022

About

American Family Insurance explores the intersection of professional strategy and personal history in the short film Grati2ude Called Up. The piece channels a nostalgic, documentary-like tone, juxtaposing office-based boardroom discussions with archival-style sequences. Utilizing a cinematic approach, the production integrates historical references from locations including Tampa, Florida and the Bronx, New York. The work is defined by its lo-fi VHS aesthetic and retro colour grading, leaning into live-action techniques to frame its narrative focus.