American Family Insurance Better 2023

About

American Family Insurance explores the concept of protection in this commercial campaign, 'Better'. The narrative follows individuals across suburban and urban settings as they navigate daily life, underscored by a sequence featuring surreal floating red roofs that shield participants during an unexpected rainstorm at an outdoor car show. The production relies on a combination of live-action technique and integrated VFX / visual effects to create its cinematic pacing and distinct art direction. The creative vision was steered by the agency Elite Media, with the project brought to life through production by The Corner Shop, production services from FINCH, and post-production work by The Mill US. Sound and music composition were handled by Sonic Union and HENRYBOY.