American Express presents 'Finding your cashflow,' an animated video project developed by Dentsu Chicago. The piece employs 2D character illustration to explore the complexities of business financial management, utilizing whimsical visuals to represent the navigation of market uncertainty.
With animation by Bewilder, the production leans into a clean graphic aesthetic. The narrative centers on a business founder addressing cash flow fluctuations, rendered in a palette of blue and pastel tones. The work utilizes a vector-based stylistic approach to convey its concepts.
