AMC, The Coca-Cola Company: Flavor

Brands

Date

Mar 2023

Description

AMC and The Coca-Cola Company collaborate on 'Flavor,' a commercial spot that highlights the cinema experience. The project bridges the gap between the theatre environment and vibrant graphic design through a mix of live-action footage and high-energy motion graphics. Directed by the team at Laundry, the film captures groups of friends within the cinema, transitioning between moody ambient lighting and saturated animated sequences. The execution integrates neon-colored 2D animation and visual effects with authentic moments of concession stand interactions, set against a soundscape by Squeak E. Clean Studios. BarkleyOKRP provided the creative direction for this multi-faceted campaign.

Style

Horizontal, Commercial, Action, Neon

Techniques

Animation, VFX / visual effects

Industries

Streaming Platforms

Color

Crimson

Teal

Lemon

Background

Bar