All State

Sep 2026

In the latest campaign for All State, the production titled Swim Meet masterfully bridges the gap between high-stakes athletic energy and the mundane reality of modern digital life. Developed by the creative team at Wieden+Kennedy Portland, this commercial leans into a sharp, humorous narrative that finds the brand nestled within the everyday pockets of consumer attention. The film centers on a young man navigating the spectator stands of a bright, modern indoor swimming pool, his focus entirely consumed by a financial savings message on his smartphone while a frantic race unfolds just feet away. The visual execution utilizes a clean, contemporary architectural aesthetic, brought to life through the precise live-action technique championed by the team at Anonymous Content. The resulting aesthetic feels both cinematic and grounded, perfectly capturing the juxtaposition of intense athletic competition against a backdrop of quiet, mobile-first financial management. By layering the work with expert post-production and VFX from Blacksmith, alongside an evocative sound design by Field Day Sound, the project elevates a simple insurance messaging brief into a relatable lifestyle vignette. This is a study in visual tension, successfully demonstrating how All State remains relevant by inserting itself into the authentic, often fragmented moments of its audience's daily routine, all while maintaining a polished and sophisticated production quality throughout.

Lifestyle, Commercial, Cinematic

Live-action Technique

Insurance, Finance