Allstate continues its long-running 'Mayhem' campaign with this latest insurance commercial, 'Big Tree Branch.' The spot centers on the personification of Mayhem—a man in a suit perched precariously in an elm tree—as he demonstrates the risks of an overhanging bough before crashing through a suburban porch roof.
Produced by Ridley Scott Associates LA, the project leans into live-action staging to execute its signature comedic timing. The commercial features post-production and VFX work by Untold Studios, with additional sound design provided by Another Country.
