Allstate
Mayhem - Big Tree Branch
Brand
ProjectMayhem - Big Tree Branch
Date
May 2026
Description
Allstate continues its long-running campaign with the 'Mayhem - Big Tree Branch' commercial. The spot features the character known as Mayhem lounging on a suburban tree limb before the branch fails, resulting in a staged collapse through a residential porch. Produced by Ridley Scott Associates LA, the project utilizes live-action techniques to blend physical comedy with the brand's established narrative. VFX and post-production work by Untold Studios facilitate the sequence, while sound design is provided by Another Country.
Style
Horizontal, Commercial
Industries
Insurance
Color
Jet Black
Pure White
Background
House
Context
TVC / TV Commercial
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