Allstate's Leaving A Legacy project spotlights the development of HBCU football talent, featuring NFL network host Steve Wyche and 13-year NFL veteran Antoine Bethea. Set within an indoor athletic facility, the documentary-style film focuses on the professional development platform established for top college football players.
The production, supported by agencies INVNT and The Players' Tribune, utilizes live-action techniques to capture an in-depth conversation. The project maintains a clean aesthetic, emphasizing the stadium architecture and the specific branding of the HBCU Legacy Bowl throughout the exchange.
