Alessandra Rich

Feb 2026

The Alessandra Rich S/S 2026 campaign leans into a candid, pastoral aesthetic, contrasting ornate tailoring with raw, natural environments. Photographed by Guen Fiore, the series moves between lush, sun-drenched lawns and intimate, structured interiors, emphasizing the collection’s focus on tactile fabrics like lace, velvet, and satin. Fashion editor Laëtitia Gimenez Adam brings a balanced approach to the styling, pairing structured evening wear with soft, everyday settings. Editorial in tone, the campaign captures a sense of relaxed elegance through a clean, warm visual language that relies heavily on natural light to define texture and form. Select frames incorporate analogue film techniques to heighten the organic, candid quality of the portraiture.

Editorial, Horizontal, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign