Alessandra Rich

Mar 2024

The Alessandra Rich Fall 2024 collection campaign explores a monochromatic and textural dialogue between classic tailoring and contemporary ornamentation. Photographed by Guen Fiore, the series adopts a minimalist editorial aesthetic, placing subjects against a stark, seamless white backdrop to center the focus on intricate fabrications and silhouette detailing. Fashion direction by Laëtitia Gimenez Adam emphasizes the brand's recurring motifs, weaving together velvet, lace, and tartan with dramatic accessory accents such as oversized bows, crystal-encrusted jewelry, and layered veils. The execution relies on soft, even studio lighting to define the material interplay between sharp leather coats, soft knitwear, and ornate eveningwear. Beauty styling by hair stylist Chi Wong and makeup artist Aurore Gibrien provides a polished, refined finish that complements the structured nature of the collection. Featuring model Ayla Murray, the imagery maintains a clean and consistent visual language throughout.

Editorial, Vertical, Clean

Luxury Fashion Houses

White Seamless

Lookbook