Aimé Leon Dore: Branding Concept
Brand
Date
Aug 2025
Description
Palermo Studio explores the visual identity and digital infrastructure for Aimé Leon Dore in this branding concept. The project bridges editorial fashion photography with functional e-commerce design, leaning into a minimalist aesthetic across both print and digital touchpoints. The creative direction centers on a clean, high-fashion catalog approach that balances typography-led layouts with structured UI illustration. Detailed mockups for desktop and mobile environments demonstrate a cohesive strategy for product interaction, from specific sizing modules to streamlined checkout interfaces, all while maintaining the brand's signature menswear aesthetic.
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