Elderly model wearing dark beanie, green scarf, patterned coat, and holding string grocery bag with produce against a plain backdrop.

E-commerce product page interface for Aimé Leon Dore featuring Woolrich apparel, sizing table, and product recommendation cards.

A mock-up webpage design for Aimé Leon Dore showcasing a mockneck waffle sweater with a black cardigan on a man.

Aimé Leon Dore e-commerce shopping bag UI design mockup displaying menswear product thumbnails and checkout details.

Aimé Leon Dore e-commerce website cart interface mockup showing menswear catalog lookbook thumbnails on a clean white layout.

Aimé Leon Dore Branding Concept 2025

About

Palermo Studio explores the visual identity and digital infrastructure for Aimé Leon Dore in this branding concept. The project bridges editorial fashion photography with functional e-commerce design, leaning into a minimalist aesthetic across both print and digital touchpoints. The creative direction centers on a clean, high-fashion catalog approach that balances typography-led layouts with structured UI illustration. Detailed mockups for desktop and mobile environments demonstrate a cohesive strategy for product interaction, from specific sizing modules to streamlined checkout interfaces, all while maintaining the brand's signature menswear aesthetic.