This campaign for AG1 highlights daily wellness routines through a series of vignettes centered on active, outdoor lifestyles. The project explores the intersection of fitness and domestic habits, depicting individuals engaging in activities from coastal basketball games to morning preparation rituals.
Utilizing analogue film aesthetics and natural light, the cinematography leans into a warm, grainy texture to emphasize a sense of grounded vitality. The production captures these wellness moments through soft focus framing and live-action technique, reinforcing the accessibility of healthy habits.
