AG1’s Keep Your Routine campaign explores the integration of health-conscious habits into daily life. The commercial content leans into an analogue film aesthetic, utilizing natural light to capture a series of personal, intimate vignettes.
Featuring an outdoor setting, the film pairs rhythmic visuals of a running track with candid moments, all underscored by sound design from Wave Studios NY. The project, produced by Mischief, utilizes a grainy texture to ground the brand narrative in a natural, approachable visual language.
