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BrandAG1
ProjectBrand Identity
AG1 brand identity collage featuring green wellness drinks, botanical elements, and lifestyle photography on a cream background

AG1 Brand Identity 2024

Associated creatives

The New Company
The New CompanyGraphic Design
Cait Oppermann
Cait OppermannPhotography
Nacho Alegre
Nacho AlegrePhotography
Sergiy Barchuk
Sergiy BarchukPhotography
Swanson Studio
Swanson StudioPhotography
Creech
CreechLanguage

Tags

ag1 logoag1 brand identityag1 typographybrand identitylogo design

Description

This brand identity project for AG1, designed by The New Company with photography by Cait Oppermann, Nacho Alegre, Sergiy Barchuk, and Swanson Studio, showcases a comprehensive visual system. The composition centers on the dark green AG1 wordmark set against a clean cream background. Surrounding the central logo is an arranged collage of varied imagery, including green beverage bottles, botanical close-ups, wellness lifestyle scenes, athletic movement, and natural textures. The curation balances clinical clarity with organic vitality, reflecting health, nutrition, and holistic wellbeing.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

CPG / Packaged Food

Color

Jet Black (100%)

Background

White Seamless

Context

Advertising Campaign, Brand Film / Corporate Video