Afterpay presents the Own It 15 commercial, a fast-paced spot capturing a range of retail environments and character portraits. The film utilizes a mix of live-action technique and dynamic visual effects to transition through high-energy sequences, from stylized interior settings to tight close-ups.
Developed in collaboration with 72andSunny Sydney and directed through Rabbit, the project leans into a cinematic aesthetic. Post-production and VFX are provided by Alt VFX, with sound and music production handled by Massive Music Sydney.
