Afterpay
Own It 15"
Brand
ProjectOwn It 15"
Date
Feb 2025
Description
Afterpay's 'Own It 15"' spot features a series of rapid-fire vignettes that lean into high-contrast retail environments and stylized portraiture. The fintech campaign utilizes a cinematic visual language, moving through distinct scenes—from neon-lit shops to curated aisle displays—to capture a sense of immediate action. Directed through Rabbit and 72andSunny Sydney, the project relies on a clean, live-action technique to bridge the gap between product utility and aesthetic focus. Post-production and visual effects from Alt VFX add a layer of polish to the sequence, supported by audio design from Massive Music Sydney.
Style
Vertical, Cinematic, Warm, Clean
Industries
Fintech
Context
TVC / TV Commercial
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