Afterpay
Own It 30"
Brand
ProjectOwn It 30"
Date
Feb 2025
Description
Afterpay's 'Own It' campaign is a 30-second commercial exploring personal autonomy through a series of vibrant urban vignettes. Developed by agency 72andSunny Sydney, the spot captures a diverse cast navigating stylized indoor and street-level environments. Produced by Rabbit with production service support from B2Y, the film utilizes cinematic lighting and rich color grading to transition between nighttime settings and warm interiors. Alt VFX managed the post-production, while Massive Music Sydney provided the sound design, underpinning the visual narrative with a distinct atmospheric quality.
Style
Horizontal, Cinematic, Warm
Industries
Banking
Color
Royal Blue
Jet Black
Background
Street
Context
TVC / TV Commercial
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