Afterpay: Own It 30"
Brand
Date
Feb 2025
Description
Afterpay's 'Own It' campaign is a 30-second cinematic commercial that captures a sequence of vibrant urban vignettes. Developed by agency 72andSunny Sydney and production house Rabbit, the project explores daily life through stylized settings, ranging from neon-lit street backdrops to carefully curated interiors. The execution relies on dynamic cinematic lighting and deliberate color grading, alternating between deep nighttime blues and saturated warm indoor tones. The visual narrative is supported by post-production and VFX from Alt VFX, with the sonic landscape composed by Massive Music Sydney.
Style
Horizontal, Cinematic, Warm
Industries
Color
Royal Blue
Jet Black
Background
Street
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.