Afterpay introduces the Dadvice AI Messenger Bot in this cinematic commercial, focusing on the specific humor found in common dad archetypes. The spot features a middle-aged character outfitted in full adventure gear, leaning into a gritty, moody aesthetic through deliberate low-key lighting and a nocturnal setting.
Produced by Entropico Sydney with agency creative work from Kim Verbrugghe, the film uses a live-action technique to ground the character in a realistic, albeit humorous, domestic environment. Meta supported the campaign's media execution.
