Afterpay: Dadvice – AI Messenger Bot
Brand
Date
Apr 2026
Description
Afterpay introduces the Dadvice AI Messenger Bot in this cinematic commercial, focusing on the specific humor found in common dad archetypes. The spot features a middle-aged character outfitted in full adventure gear, leaning into a gritty, moody aesthetic through deliberate low-key lighting and a nocturnal setting. Produced by Entropico Sydney with agency creative work from Kim Verbrugghe, the film uses a live-action technique to ground the character in a realistic, albeit humorous, domestic environment. Meta supported the campaign's media execution.
Style
Horizontal, Commercial, Moody, Gritty
Industries
Color
Jet Black
Crimson
Background
Street
Context
TVC / TV Commercial
Associated creatives
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