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Brand
Afterpay
ProjectOwn It 15"

Afterpay Own It 15" 2025

Associated creatives

Alt VFX
Alt VFXPost Production / VFX
72andSunny Sydney
72andSunny SydneyAgency / Creative
Rabbit
RabbitProduction
B2Y
B2YProduction Service
Massive Music Sydney
Massive Music SydneyMusic / Sound

Tags

person with purple eyeshadowpurple eyeshadowpersoneyes

Description

This commercial video for Afterpay's Own It 15 project features rapid sequences of close-ups, retail environments, and stylized characters. Scenes include intense eye contact with striking purple eyeshadow, a red neon pet shop sign, a person walking down a green-walled aisle, and a cashier behind a counter. Post-production and visual effects by Alt VFX complement the live-action capture directed through Rabbit and 72andSunny Sydney.