Adobe: Big Idea DC
Brand
Date
Nov 2022
Description
Adobe’s Big Idea DC campaign explores the friction of everyday enterprise workflow through a series of live-action commercial vignettes. The project captures the realities of modern office life, from collaborative open-plan environments to the frustration of technical bottlenecks like file transfer limitations. Produced by Love Song, the video series uses a clean, understated aesthetic. By focusing on the human elements of Technology and B2B Software interactions, the work highlights the common workplace challenges faced by creative professionals.
Style
Horizontal, Commercial, Clean
Industries
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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