Adobe’s Big Idea DC campaign explores the friction of everyday enterprise workflow through a series of live-action commercial vignettes. The project captures the realities of modern office life, from collaborative open-plan environments to the frustration of technical bottlenecks like file transfer limitations.
Produced by Love Song, the video series uses a clean, understated aesthetic. By focusing on the human elements of Technology and B2B Software interactions, the work highlights the common workplace challenges faced by creative professionals.
